Executive Director & Chief Operating Officer
April
Willers
I’m a Native Texan, avid traveler, and foodie, that loves to try new things and explore new places with my family. I’ve lived in 5 countries and 5 states (visited 15 countries and over 40 US states) and have a deep appreciation for local customs, diverse cultures, and a love for foreign languages.
I love sports and spend most of my nights and weekends watching my kids play all over North America. I have two vivacious teenagers that keep us laughing and on our toes, and two big dogs that are happiest when we are all together.
Contact
University of Texas at Austin
BA in Spanish, magna cum laude
Southern Methodist University – Cox School of Business
MBA, summa cum laude, Class Marshall
I bring 20+ years of servant leadership to the firm, with depth of experience in the following areas:
• Strategic thinking
• Innovation in customer experience and employee engagement
• Best practices and enterprise optimization
• Passion for continuous improvement
• Courage to challenge the status quo
I’ve led diverse teams across the continent for Fortune 100 companies, ranging from $200M – $65B in annual revenue. I have broad experience leading disruption for private-equity held, founder-led and public companies, across a variety of industries: traditional retail, e-commerce environments, automotive, defense, restaurant, and fast beauty. Customer delight, team member engagement, brand experience, and strong results, are always top of mind for me. Having a growth mindset fuels my desire to listen, learn and continuously improve.
I love to travel - I've visited more than 15 countries and 5 continents, and have lived in 5 countries and 5 states.