April Willers

April Willers - Executive Director

Phone: 214.749.6524    

I’m a Native Texan, avid traveler, & foodie, that loves to try new things and explore new places with my family. I’ve lived in 5 countries and 5 states (visited 15 countries and over 40 US states) and have a deep appreciation for local customs, diverse cultures, and a love for foreign languages. I love sports and spend most of my nights and weekends watching my kids play all over North America. I have two vivacious teenagers that keep us laughing and on our toes, and two big dogs that are happiest when we are all together.


  • University of Texas at Austin
  • o BA in Spanish, magna cum laude

  • Southern Methodist University – Cox School of Business
  • o MBA, summa cum laude, Class Marshall

Professional Experience

    I bring 20+ years of servant leadership to the firm, with depth of experience in the following areas:
    •Strategic thinking
    • Innovation in customer experience and employee engagement
    • Best practices and enterprise optimization
    • Passion for continuous improvement
    • Courage to challenge the status quo
    I’ve led diverse teams across the continent for Fortune 100 companies, ranging from $200M – $65B in annual revenue. I have broad experience leading disruption for private-equity held, founder-led and public companies, across a variety of industries: traditional retail, e-commerce environments, automotive, defense, restaurant, and fast beauty. Customer delight, team member engagement, brand experience, and strong results, are always top of mind for me. Having a growth mindset fuels my desire to listen, learn and continuously improve.